← Blog · 18 July 2026

Podcasts have become a listening habit: in the car, in the kitchen, on a run. For a news site, being present on Spotify or Apple Podcasts means existing inside a habit your readers already have — rather than hoping they remember to come back to your site. Yet most newsrooms trip on the same step: a podcast, they assume, requires a studio, a host, an editor, and hours per episode.

The "real podcast" misunderstanding

Technically, a podcast is nothing more than an RSS feed pointing at audio files. The platforms don't ask for a studio or a host: they ask for regular episodes, properly described, in a well-formed feed. And your newsroom already produces the raw material for those episodes — every day, in its articles. What's missing isn't content: it's the chain that turns a published article into a published episode.

What the automatic chain does

With the automatic podcast, every voiced article becomes an episode: the audio is generated on publish, the podcast's RSS feed updates itself, and the platforms come and fetch it. You can split by section — a "Sports" podcast, a "Business" podcast — each with its own voice and identity. The morning briefing assembles itself: the morning's articles, chained, with a jingle.

The decisive point is zero marginal work. A hand-maintained articles podcast runs out of breath in three weeks — someone has to think of it, export, upload, describe. Automated, it keeps existing as long as the newsroom publishes — which is to say, always.

What it changes, concretely

First, presence: your title appears where your competitors aren't, with your name, your jingle, your sections. Then a different audience: podcast listeners aren't your homepage visitors — they're often potential subscribers who weren't reading you. Finally, an asset: a stream of indexed, searchable, monetisable episodes (the audio pre-roll applies to episodes too).

Where to start

If your articles already have their audio version, the podcast is a switch to flip. If not, the shortest path is the same as for everything else: connect your site (WordPress plugin, API or a simple RSS feed), let generation run for a few days, then enable the podcast feed once the first episodes exist. You can create a free account and judge on your own articles — the podcast builds from there.