Audio ad manager

A sponsor pre-roll on every listen, a new line of revenue

Insert a sponsor message at the start (or the middle) of every audio, targeted by section. WeDispatch counts the listens actually delivered: enough to sell inventory and bill for real.

The problem

Your articles get listened to, but that audience earns nothing: no banner for the ear. Yet an eight-second audio message at the top of an article is valuable — if only you could insert, target and measure it without a studio.

How it works

A sponsor pre-roll on every listen, a new line of revenue

1

Upload the sponsor spot

One audio URL per advertiser, set per section or for the whole site. Pre-roll, post-roll, or a slot between two chapters.

2

WeDispatch stitches it on the fly

The spot is cleanly sewn to the article's audio: a single stream, no gap, with a clean crossfade at the join.

3

You bill for real

Every delivered listen is counted. You sell campaigns on a CPM basis, prove delivery and produce per-advertiser reporting.

A sponsor pre-roll inserted at the head of the audio, with delivered-listen tracking per campaign.
The benefits

Pre-roll & mid-roll

A sponsor message at the open, or slipped between two chapters. Audio's most premium format.

Targeted by section

The auto sponsor goes to sports, the insurer to weather. Each section becomes its own inventory.

Extra revenue

You monetise an audience that's silent today, with no change to your layout or your banners.

Measured per listen

Delivered listens counted per campaign: you bill on CPM and prove delivery.

Who it's for

Publishers who want to turn listening into revenue: regional press with local advertisers, thematic media, groups with an ad desk already in place.

Features

Ready to give your articles a voice?

Book a 30-minute demo: we set WeDispatch up with you, no complex setup.

Frequently asked
Which ad placements are possible?

A pre-roll (before the article), a post-roll (after), or a slot between two chapters. Each set per section or for the whole site.

Is the spot my own file?

Yes: one public audio URL per advertiser, with the same security rules as the jingle. You keep control of the creative.

How are impressions counted?

WeDispatch counts the listens actually delivered, per campaign and per section. You bill on CPM and export per-advertiser reporting.

Does it work with section jingles?

Yes. The branding jingle and the sponsor spot are two separate layers: you can keep your intro and add ad sales on top.

All features